World Education is dedicated to improving the lives of the poor through education, and economic and social development programs.

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Women's Leadership: Civic Leadership and Journalism

Dates: 2010-2017

Country: Senegal

Client(s): USAID

Services: Capacity Building, Technical Assistance

Expertise: Basic Education for Children and Adults, Girls' and Women's Education, Sustainable Agriculture/Food Security

This project aims at strengthening the presence and voice of women in the media as a way to develop community-level leadership roles for Senegalese women. The program draws upon the popularity of community radio in Senegal and uses it to deliver messages and spread awareness about women's rights. The program targets 13 rural communities, comprised of 543 villages that are home to approximately 360,000 people.

World Education is coordinating with two Senegalese NGOs, the and Information and Training of Community Radios (INFORMORAC), to provide women with the knowledge, skills, and confidence to serve as journalists/broadcasters, and works with radio managers to ensure that women are frequently featured as broadcasters/hosts, guest speakers, and key experts in community radio, as well as in management positions. In addition, Women's Leadership is training station managers and broadcasters about program formatting and gender themes to make sure that radio programming is infused with gender-equitable messages.

Complementing these efforts, World Education has established facilitated community listening groups that meet regularly to reflect on the radio programming and explore women's rights, particularly gender equity and women's leadership. Women's Leadership is also building local organizations' capacity to promote women's leadership at the community level.

This is a follow on to a three-year USAID-funded project in Senegal's Casamance region.

Learn more in Media Mama, a USAID photo essay about the project.


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