World Education is dedicated to improving the lives of the poor through education, and economic and social development programs.

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Digital Technology for Financial Empowerment

Dates: 2016

Country: Cambodia

Client(s): DAI

Services: Assessment, Capacity Building, ICTs in Education, Monitoring, Evaluation, and Research, Technical Assistance

Expertise: Life Skills Training, Microfinance and Livelihoods Development, Youth, Information and Communication Technologies, Child Labor and Trafficking Prevention, Civil Society Development, Girls' and Women's Education

The goal of the Digital Technology for Financial Empowerment project is to launch and test whether a consumer awareness campaign, delivered through digital technologies and targeted at Cambodia’s youth, can be effective in stimulating dialogue within poor Cambodian households on financial decision making and ultimately contribute to building financial awareness and consumer confidence.

The Campaign’s primary target is young people between the ages of 15-30 in urban and rural communities across Cambodia. As consumer credit and digital financial products become more accessible in Cambodia, there is increasing risk that Cambodia’s youth (who represent newer and less experienced consumers) and the very poor (who are more vulnerable to economic shocks) can be harmed through becoming over-indebted, choosing the wrong financial services and products, and falling victim to scams and predatory lending from the informal lending sector.