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Unit 2:
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Title Page |
Cigarette Advertising Cigarettes are the most heavily advertised product in the U.S. The tobacco companies spend 4 billion dollars a year or 11 million dollars a day to try to get people to buy cigarettes. Every day the tobacco industry is fighting against the growing number of reports about the health dangers of smoking. Smoking is not as popular or socially acceptable as it once was. Many people are quitting smoking. Others are never starting to smoke. Through their advertisements in magazines and newspapers, on billboards, and through promotions, the cigarette companies are trying hard to sell their products.
In addition, they spend millions of dollars a year sponsoring sporting, art, and music events. Virginia Slims each year sponsors the Virginia Slims Tennis Tournament, and Marlboro provides the money for country music concerts advertising them as "Marlboro Music." Tobacco companies also contribute to scholarships, such as the United Negro College Fund. They give donations to many organizations, such as the NAACP (National Association for the Advancement of Colored People), the National Urban League, Goodwill Industries, the National Puerto Rican Forum, the Boy Scouts, the Girl Scouts, the United Way, and the Y.M.C.A. In their promotions, the tobacco companies give out free samples of cigarette brands, tee shirts, baseball caps, beach towels, and discount coupons. Also, with the purchase of one or more packs of cigarettes, a person can get many other things free or at a discount price. |
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